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Sell The Sizzle, Not the Steak: First Impressions

Sell The Sizzle, Not the Steak: First Impressions

by Joe Kish

Author: Administrator Account/Saturday, June 1, 2019/Categories: Articles - All, Articles - Home Page, Winter 2019 Issue 132

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FORWARD: Recently I saw a post by Joe Kish on www.Taxidermy.Net and I found it one of the most interesting writings I have read in a long time. I’m not sure how many of our readers saw this post, but I immediately knew that anyone who loves competition taxidermy needs to see and read it. The actual name for the post was Sell The Sizzle, Not The Steak – First Impressions. It is a masterpiece that I felt needed repeating. Sometimes words of wisdom like this one posted on social media get lost because of the millions of posts on the Internet and I felt this one needed to be resurrected in print for the other non-social-media followers.

Maybe we all need to visit more often. I think many of you will enjoy this essay in retrospect about thinking beyond the normal when planning for that next competition piece.




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