How Well Do You Know Your Competition?

Competition exists because your customers have many options and limited time, money, and attention. It’s important to know your competitors so that when you’re asked, “Why should I spend my money with you?” you can differentiate yourself and speak confidently about it. That “something” may not be the core of your business, but it will help...

Part 1: Prepping a Striped Bass Reproduction

We are going to start with the cast that is so commonly called a blank in the industry. In the next few pages I will show you how we assemble a reproduction, taking you through the steps of grinding and detailing a cast: installing the mouth, eyes, and fins, to ready it for the paint work that completes the mount. It’s not as hard as you might think. TO SUBSCRIBE OR...

SPRING ISSUE #129: Photo Reference Study: IBEX

Ibex belong to the genus Capra, which includes all of the goats, including domestic goats. There are 5 ibex species recognized and most exist in distinct geographical areas and most can be identified by hair color, but the recurving horns are similar. Summer and winter coats can vary in color making it vary difficult for me to properly identify each of the many ibex photos I...

Teaching Taxidermy in China

Never in a million years did I think I would have the opportunity to visit a place like China. With the language barrier and its distance from North America, it always seemed so mystifying and far away, but through the art of taxidermy, it became possible. Then last summer (2017), Clark Schreibeis called to ask me some questions about how my trip had gone. He explained that...