Breakthrough Magazine | Taxidermy's Leading Magazine

Latest Issue

21
Jul
2017

Raising Your Price: How Much is Too Much?

Who hasn’t thought about raising prices and wondered how that would affect your overall revenue? If I raise my prices will I lose all my clients? There are many reasons a taxidermist may consider raising prices. Maybe your costs have changed, or your quality has increased. Or maybe you are just getting too busy and want to limit the number of clients you have. Regardless of the reason, you need to be able to explain your decision to your clients so they understand.

Emotional pricing is the number one reason for small business failure, and fear is the biggest emotion in your studio. Before making any fear-based decisions, you need to make sure your house is in order. Analyzing your revenue, costs, and prices should be an ongoing process, not an annual event. How often do you review your books? Do you know what your overhead rate is? This will fluctuate over time. Do you know what your profit margin is? What is your second largest expense (salary is usually the first)? Do you give discounts? How much have you given away?

There are good discounts and bad discounts. Eliminate all sources of bad discounts before raising prices.

To read the rest of this vital business article, subscribe online or call BREAKTHROUGH at 800-783-7266.

Grouse of North America

Reference Photo Study

January 25, 2017 0 Comments

Reference Photo Study Red Fox

Reference

January 25, 2017 0 Comments

The Taxidermist's Table 1898

History

January 25, 2017 0 Comments

Fish Techniques from a World Champion Part 4

Prepping and Painting

January 25, 2017 0 Comments

Painting Schedule: Mutton Snapper

January 25, 2017 0 Comments

Reference Study: Gray Fox

Gray foxes can be found throughout most of the southern half of North America, from southern Canada to the very northern parts of South America. The common names for Urocyon cinereoargenteus are gray fox, grey fox, and tree fox. (Most research materials I have reviewed refer to them as gray foxes.)

October 10, 2016 0 Comments

Rule Changes for 2017 WTC

After every world taxidermy and Fish Carving Championships® we receive suggestions from the participants, our staff, event leaders, and our core office group. Some are specific and others fairly...

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Breakthrough Magazine is a taxidermy trade journal, featuring technique articles, wildlife reference, and related wildlife art subjects, such as fish carving. Our taxidermy magazine offers taxidermists access to wildlife reference books, video tapes, and information to learn taxidermy.